![]() “My goal is that this is something parents look forward to - that going to the Babylist Showroom is a milestone of having a baby.”Ī room from Babylist’s NYC “Cribs” pop-up, which served as a test for the permanent store. “ If we get this right, rather than being overwhelmed, will have a feeling of being taken care of,” she said. Gordon’s primary goal with the Babylist Showroom is to flip that script. Making customers cry isn’t typically the desired result of any retail experience, but Gordon said she has heard countless stories of expecting parents who had that exact reaction upon entering a baby store for the first time.
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